Examlex
Factor proportions theory was developed by ________.
Uses And Gratifications Model
A theory in mass communication that explores how individuals actively seek out media to fulfill specific needs or desires.
Encoding/Decoding Model
A framework for understanding media communications processes, where "encoding" is the production of the message and "decoding" is its interpretation by the audience.
Imaginary Social Worlds
Socially constructed worlds that exist in imagination but influence real societies, like those found in literature or movies.
Celebrities
Individuals who have attained a high level of recognition and public attention, often influencing popular culture and media.
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