The Marketing Communication Process Involves Encoding and Decoding of the Promotional

question 51

True/False

The marketing communication process involves encoding and decoding of the promotional message.

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Definitions:

Destructive Consumer Behaviours

Actions by consumers that intentionally or unintentionally cause harm to the product, environment, or other consumers.

Illegal Activities

Actions or behaviors that are prohibited by law and subject to legal penalties.

Compulsive

Characterized by irresistible urges to perform an action, often repeatedly, against one's conscious wishes.

Point-Of-Purchase

The location or moment where a transaction takes place, often enhanced with advertising or displays to influence consumer behavior.