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Dual extension method extends the same home-market product and marketing promotion into target markets.
Operating Income
The amount of profit realized from a business's operations after deducting operating expenses like wages, depreciation, and cost of goods sold.
Invested Assets
Items acquired or bought with the intention of earning income or profit.
Profit Margin
A financial metric displaying the percentage of revenue that remains as profit after all expenses have been deducted.
Operating Expenses
Costs related to the day-to-day operations of a business, excluding the cost of goods sold, such as rent, utilities, and payroll.
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