Which of the Following Circumstances Would Best Require a Pull

question 22

Multiple Choice

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

• A) channel members wield relatively lesser power compared to that of producers
• B) buyers display a great deal of brand loyalty to a particular product
• C) distribution channels are short
• D) buyers need to be informed about the features of a product before purchase

---

Definitions:

SPT

Shortest Processing Time; a priority rule used in scheduling to sequence jobs by ascending order of their processing times.

LPT

Longest Processing Time, a rule used in job sequencing problems to schedule jobs in descending order of their processing times.

Critical Ratio

A measure in project management and operations research indicating the urgency of a task based on its due date and the time remaining to complete it.

Production Value

The total worth of goods and services produced within a given period, measured often in terms of the cost of production or market value.