Which of the Following Statements Is True About International Promotions

question 95

Multiple Choice

Which of the following statements is true about international promotions?

• A) Most companies standardize all aspects of their international promotions to cut costs.
• B) Firms that standardize advertising often control campaigns from the home office.
• C) Companies that adapt their advertising to different markets project a consistent brand image.
• D) Companies discourage blending product and promotional strategies in a communication process.

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