Which of the Following Reflects the Correct Sequence of the Marketing

question 61

Multiple Choice

Which of the following reflects the correct sequence of the marketing communication process?

• A) promotional message; encoding; decoding; feedback
• B) encoding; promotional message; decoding; feedback
• C) promotional message; decoding; feedback; encoding
• D) encoding; decoding; promotional message; feedback

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Definitions:

Time Frame

The period during which a series of events or an action is supposed to occur or be completed.

Industry

A group of companies that produce similar products or services, competing within the same market.

Scenario Analysis

A process of assessing future trends by analyzing different conceivable future scenarios, enabling decision-makers to prepare for various potential outcomes.

Future

The time or a period of time following the present moment, yet to occur or come into existence.