Which of the Following Communication Strategies Expands the Same Product

question 30

Multiple Choice

Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?

• A) product/communications extension
• B) product extension/communications adaptation
• C) product adaptation/communications extension
• D) product/communications adaptation

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Definitions:

Desired Rate

The target interest rate set by an organization or individual for investment or financial returns, often guiding financial decisions and strategies.

Cash Payback Period

The time frame it takes for an investment to generate an amount of cash flow to recover its initial cost.

Straight-Line Depreciation

A method of calculating the depreciation of an asset where the cost is evenly allocated over its useful life.

Useful Life

The estimated period over which an asset is expected to be usable by the entity, affecting its depreciation calculations.