A Pricing Policy in Which One Selling Price Is Established

question 31

Multiple Choice

A pricing policy in which one selling price is established for all international markets is called ________.

• A) dual pricing
• B) value-based pricing
• C) worldwide pricing
• D) target pricing

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Definitions:

Potential Customer

An individual or entity that could be interested in purchasing a product or service, but has not yet decided to do so.

Reactance Response

A psychological reaction that occurs when people feel their freedom to choose or act is threatened, leading them to resist the influence or change.

Foot-in-the Door Technique

A persuasion strategy where a small request is made first in order to increase the likelihood of compliance with a larger request later.

Large Request

A significant or considerable demand or appeal made by one party to another.