The First Step in the Screening of Potential Markets Is

question 82

True/False

The first step in the screening of potential markets is an assessment of the national business environment.

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Definitions:

Two-Tailed Test

A statistical test used to determine if there is a significant difference in two directions, either greater than or less than a specified range or value.

Sampling Error

The deviation of a sample statistic from its population parameter due to the fact that only a subset of the population is observed.

Sample And Population Values

Quantitative or qualitative characteristics measured in a subset (sample) and those from the entire group of interest (population), respectively.

Hypothesis Testing

A statistical technique that employs data from a sample to test a hypothesis regarding a population statistic.