The First Step in the Screening Process for Potential Markets

question 92

Multiple Choice

The first step in the screening process for potential markets and sites is to ________.

• A) select a favorable market or site
• B) measure the market or site potential
• C) identify the basic appeal of a market
• D) assess the national business environment

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Definitions:

Aggregate Planning

A process in supply chain management that develops, analyzes, and maintains a preliminary, approximate schedule of the overall operations of an organization.

Overtime

Additional hours worked by an employee beyond their normal working hours, typically compensated at a higher pay rate.

Subcontracting

The practice of hiring an outside party to perform services or create goods that are typically done in-house.

Stockouts

Occurrences when the demand for a product exceeds its supply in inventory, leading to inability to fulfill customer orders.