Scenario: Chong's Analysis of International Markets

question 72

Multiple Choice

Scenario: Chong's Analysis of International Markets
John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets.
-Which stage of the market-screening process is John involved in,while examining government regulations and bureaucracy in a market?

• A) assessment of the national business environment
• B) selection of the market
• C) identification of the basic appeal for markets
• D) measurement of market potential

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Definitions:

Congress Representation

The process by which citizens are represented in Congress, the legislative body of the United States, typically through elected officials.

African Americans

A racial or ethnic group in the United States identified by their ancestry from native African populations, with a unique history, culture, and social experiences.

White Women

Refers to females of European descent or who identify with the white racial category in societal contexts.

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Rational-legal is a term often used to describe a form of authority or governance system where power is legitimized by legally enacted rules and regulations, as opposed to tradition or charismatic leadership.