Examlex
Describe any five variables commonly included in creating a market-potential analysis for an emerging market.
Measurement Error
The difference between the observed value and the true value of a variable, due to imprecision in measurement tools or techniques.
Reactivity
The phenomenon in which the presence of an observer or the awareness of being measured alters the behavior or responses of subjects.
Variability
The degree to which scores in a dataset differ from each other and from their average.
Reliability Coefficient
The reliability coefficient is a measure that assesses the consistency or stability of a test score or instrument over time.
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