Adapting Products and Their Marketing Strategies in Each of the National

question 37

Multiple Choice

Adapting products and their marketing strategies in each of the national markets of a company to suit local preferences is called a ________ strategy.

• A) multinational
• B) blue ocean
• C) global
• D) retrenchment

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Definitions:

Direct Investment

Refers to buying and holding a significant amount of interest in a foreign company or investing in a manner that grants control over the operations and management.

Securities

Securities that signify ownership in a company listed on the stock market, a debt owed by a corporation or government entity (bonds), or entitlements to ownership through options.

Exchange Rate

The price of one country's currency expressed in another country's currency; it determines how much one currency is worth in terms of another.

Doing Business Abroad

The activity of engaging in commerce or investment in foreign countries, often involving different regulations and environments.