When a Channel Is Exclusive

question 89

Multiple Choice

When a channel is exclusive:

• A) the firm sells and distributes only high-end products.
• B) it is controlled by market leaders or by firms who have a niche market.
• C) the firm's products are focused only on the elite, upper class customers.
• D) it is often difficult for a new firm to get access to shelf space in supermarkets.

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