Examlex
What are the two main issues that managers must be aware of when considering market segmentation in foreign countries?
Negotiate Norms
involves discussing and adjusting the rules or standards of behavior expected in a social group or culture.
Impression Management
The process by which individuals attempt to control the perceptions others have of them.
Symbolic Interactionism
A sociological perspective that analyzes society by studying the symbols and communication methods used by individuals to interpret and respond to their social environment.
Rational Choice Theory
Rational choice theory focuses on the way interacting people weigh the benefits and costs of interaction. According to rational choice theory, interacting people always try to maximize benefits and minimize costs.
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