Examlex
McDonald's is an example of a firm that uses _____.
Cognitive Map
A mental representation of one's physical environment and spatial orientation.
Prototype
An original model or preliminary version of a product from which other forms are developed or copied.
Availability Heuristic
A cognitive bias in which people judge the probability of events based on how easily examples come to mind, often leading to skewed perceptions of reality.
Base-Rate
The underlying or foundational rate of occurrence for a particular event or outcome within a given population or dataset.
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