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When the need for integration is very high, firms may:
Psychologists
Professionals in the field of psychology who study mental processes and behavior in humans and animals.
Awareness
The state of being conscious of something, including feelings, perceptions, or facts.
Social Exchange Theory
A psychological theory that explains social behavior in terms of an exchange process, aiming to maximize benefits and minimize costs in relationships.
Altruistic Behavior
Actions intended to benefit others without expecting personal gain.
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