When a Firm Focuses on Increasing Profitability by Customizing the Product

question 8

Multiple Choice

When a firm focuses on increasing profitability by customizing the product or service so that they provide a good match to tastes and preferences in different national markets, the firm is following a(n) _____ strategy.

• A) transnational
• B) localization
• C) international
• D) global standardization

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Definitions:

Stress-Related Illness

Health problems, either physical or psychological, that are directly or indirectly caused by chronic stress.

Neuroticism

A personality trait characterized by anxiety, moodiness, worry, envy, and jealousy, considered one of the Big Five personality traits.

Hardiness

A personality trait characterized by resilience and the ability to endure difficult conditions, often associated with a lower perception of stress and more effective coping strategies.

Indirect Health-Related Behaviors

Actions that may not directly aim to improve health but have secondary effects that can influence health outcomes, such as socializing or sleeping habits.