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A firm that is pursuing a(n) _____ strategy is simultaneously trying to achieve low costs through location economies, economies of scale, and learning effects, and trying to differentiate its product offering across geographic markets.
Consistency
Consistency refers to the adherence to the same principles, course, form, etc., over a period of time, ensuring uniformity.
Appearance
The way in which a person or thing looks to others, encompassing visual attributes such as style, cleanliness, and presentation.
Audience's Attitudes
The collective feelings, beliefs, and opinions held by the group of people targeted by a message or presentation, which can significantly influence their reception of the communicated material.
Reader's Expectations
The assumptions or beliefs regarding what readers anticipate or look for in a piece of writing, based on its context, genre, or purpose.
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