A Multinational Firm May Need to Delegate Marketing Functions to National

question 52

Multiple Choice

A multinational firm may need to delegate marketing functions to national subsidiaries to

• A) fully implement the firm's localization strategy.
• B) employ economies of scale.
• C) meet the requirements for a global standardization strategy.
• D) be responsive to local differences in distribution channels.

---

Definitions:

Convergent Thinking

A cognitive process involving the focusing of ideas and solutions toward determining a single best solution to a problem.

Automotive Components

Various parts and systems that constitute a vehicle, ranging from the engine and transmission to the brakes and electrical system.

Creative Thinking

The process of thinking in new directions and beyond traditional ideas to find unique solutions or insights.

Creative Team

A group of individuals with varying expertise and innovative thinking, working together to generate unique solutions or products.