When a Firm Focuses on Increasing Profitability by Customizing the Product

question 8

Multiple Choice

When a firm focuses on increasing profitability by customizing the product or service so that they provide a good match to tastes and preferences in different national markets, the firm is following a(n) _____ strategy.

• A) transnational
• B) localization
• C) international
• D) global standardization

---

Definitions:

Kwashiorkor

A form of malnutrition caused by protein deficiency in the diet, typically affecting young children in the developing world.

Lethal Disease

A fatal disease capable of causing death, often without the availability of a cure or significantly effective treatment.

Colostrum

The first form of milk produced by mammals immediately following delivery of the newborn, rich in antibodies and nutrition.

Kwashiorkor

A form of severe malnutrition or protein-energy malnutrition characterized by edema, irritability, anorexia, ulcerating dermatoses, and an enlarged liver.