Which of the Following Statements Is True

question 50

Multiple Choice

Which of the following statements is true?

• A) The way to increase the profitability of a firm is to create a greater number of products.
• B) The amount of value a firm creates is measured by the difference between its costs of production and the value that consumers perceive in its products.
• C) The more value customers place on a firm's products, the lower the price the firm is able to charge for those products.
• D) The price a firm charges for a good or service is typically more than the value the customer places on that good or service.

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Definitions:

Electronic Marketing

The practice of marketing products or services using digital technologies, primarily on the Internet.

Permission Marketing

The solicitation of a consumer’s consent (called “opt-in”) to receive e-mail and advertising based on personal data supplied by the consumer.

Conference Selling

A sales strategy that involves engaging potential clients during conferences, utilizing the event to network, showcase products, and close deals.

Technology-Based Forum

An online platform or website that uses digital technologies to enable users to post discussions, share information, and communicate with each other on various topics.