A Firm That Is Pursuing A(n) _____ Strategy Is Simultaneously

question 67

Multiple Choice

A firm that is pursuing a(n) _____ strategy is simultaneously trying to achieve low costs through location economies, economies of scale, and learning effects, and trying to differentiate its product offering across geographic markets.

• A) global customization
• B) international
• C) localization
• D) transnational

---

Definitions:

Emotional Response

A reaction characterized by strong feelings, such as joy, anger, or fear, triggered by stimuli or events.

Facial Expressions

Non-verbal cues expressed through the face that communicate emotions, reactions, or intentions.

FMRI Scans

Functional Magnetic Resonance Imaging, a neuroimaging procedure that measures and maps brain activity by detecting changes in blood flow.

Neuromarketing Method

An approach in marketing research that uses neuroscience technologies to study the brain's responses to marketing stimuli, aiming to understand consumer behavior.