Licensing Would Be a Good Option for Firms in Which

question 60

Multiple Choice

Licensing would be a good option for firms in which of the following industries?

• A) High-technology industries in which protecting firm-specific expertise is of paramount importance.
• B) Global oligopolies, in which competitive interdependence requires that multinational firms maintain tight control over foreign operations.
• C) Industries in which intense cost pressures require that multinational firms maintain tight control over foreign operations.
• D) In fragmented, low-technology industries in which globally dispersed manufacturing is not an option.

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Definitions:

Advertising Agencies

Professional services firms that create, plan, and handle advertising and sometimes other forms of promotion and marketing for their clients.

Less Cost

Lower expenses or reductions in the amount required to purchase or produce something.

Advertising Plan

A strategy devised to promote and sell a product or service, including target audience, messaging, and media channels.

Advertising Agencies

Companies specialized in creating, planning, and handling advertising and other forms of promotion and marketing for their clients.