________ Is Essentially the Service-Industry Version of Licensing, Although It

question 40

Multiple Choice

________ is essentially the service-industry version of licensing, although it normally involves much longer-term commitments.

• A) Franchising
• B) Subsidizing
• C) Greenfield investment
• D) Patenting

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Definitions:

Real Time Analytics

The process of analyzing data as soon as it becomes available to make decisions without delay.

Data Mining

The process of analyzing large datasets to uncover patterns, correlations, and trends that can inform decision-making.

Behavioural Analytics

The study of consumers' actions and behaviors, primarily through data analysis, to improve marketing strategies and customer understanding.

Doppelganger Threats

Doppelganger threats involve the risk of a brand's identity being mimicked or undermined by similar or counterfeit representations that damage its image.