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The convergence hypothesis states that there is a slow but steady merging occurring across different cultures towards some universally accepted values and norms.
Generic Business Strategies
Broad marketing approaches or plans that businesses can use to attain competitive advantage, typically classified into cost leadership, differentiation, and focus strategies.
Four Actions Grid
A strategic tool used in blue ocean strategy to redefine the value proposition by determining what to eliminate, reduce, raise, and create.
Blue Ocean Strategy
A business strategy that focuses on creating a new market space (or "Blue Ocean") that is uncontested and makes competition irrelevant.
Four Actions Grid
A strategic tool used in the Blue Ocean Strategy framework that helps businesses to determine new opportunities by asking four questions: What to eliminate, reduce, raise, and create.
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