Google Launched Google Plus to Gain a Foothold in the Social

question 26

Multiple Choice

Google launched Google Plus to gain a foothold in the social media market. However, given that there are numerous social networking platforms and Facebook is already a leader in social media, Google Plus found it challenging to generate brand loyalty and establish itself in the market. This was because of

• A) incumbent disadvantage.
• B) disintermediation disadvantage.
• C) late-mover disadvantage.
• D) horizontal integration disadvantage.

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Definitions:

Income Taxes

Taxes imposed by the government on the income generated by individuals or entities.

Days' Sales

Often refers to the average number of days it takes for a company to collect revenue after a sale has been made.

Inventory Management

The overseeing and controlling of the ordering, storage, and use of components that a company uses in the production of the items it sells.

Specific Identification

An inventory costing method where each item in inventory is identified and tracked individually.