In Moving to Alter a Problem Culture, Management Should Do

question 97

Multiple Choice

In moving to alter a problem culture, management should do all of the following EXCEPT

• A)identify which aspects of the present culture are supportive of good strategy execution and which ones are not.
• B)specify what new actions, behaviors, and work practices should be prominent in the "new" culture.
• C)talk openly about the problems of the present culture and how new behaviors will improve performance.
• D)employ visible, forceful actions-both substantive and symbolic-to ingrain a new set of behaviors, practices, and cultural norms.
• E)avoid cross-unit cooperation.

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Definitions:

Brand Meaning

The set of perceptions, emotions, and associations that consumers hold regarding a brand, which shapes their experience and relationship with it.

Marketers

Professionals focused on creating, promoting, and selling products or services, including market research and advertising to target consumers effectively.

Metaphors

Linguistic expressions where a term is applied to an object or action to which it is not literally applicable, often used for symbolic representation.

Brand Management

The process of analyzing and planning how a brand is perceived in the market, aiming to build a good relationship with the target market and maintain brand equity.