The Menu of Actions Management Can Take to Change Problem

question 2

Multiple Choice

The menu of actions management can take to change problem culture does NOT include which of the following?

• A) Making a compelling case for why the company's new strategic direction and culture-remodeling efforts are in the organization's best interests and why company personnel should wholeheartedly join the effort to doing things somewhat differently
• B) Replacing senior executives who are strongly identified with the old culture and who may be stonewalling needed organizational and cultural changes
• C) Promoting individuals who are known to possess the desired cultural traits,who have stepped forward to advocate the shift to a different culture,and who can serve as role models for the desired cultural behavior
• D) Revising policies and procedures in ways that will help drive cultural change
• E) Shifting from decentralized to centralized decision-making so as to give senior executives more authority and control in driving the cultural change

Appreciate the importance of cross-cultural analysis for international marketing.

Understand the role and influence of cultural symbols in global marketing strategies.

Recognize the diversity in consumer behavior and market segmentation on a global scale.

Appreciate the significance of language in international business and marketing.

---

Definitions:

Break-Even Point

The level of production or sales volume at which total revenues equal total expenses, resulting in zero profit or loss.

Fixed Costs

Costs that do not fluctuate with the level of production or sales, such as rent and salaries.

Sales Mix

The ratio of various goods or services contributing to a company's overall sales.

Break-Even Point

The point at which total revenues equal total costs, and the business is neither making a profit nor incurring a loss.