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While ultimate responsibility for implementing and executing strategy falls upon the shoulders of senior executives
Conflict of Interest
A conflict of interest occurs when an individual's personal interests potentially interfere with their professional responsibilities, leading to biased decisions.
Employee
An employee is a person who is hired to provide services to a company on a regular basis in exchange for compensation.
Personal Gain
Benefiting or profiting oneself, often at the expense of others or through unethical means.
Cause-Related Marketing
A marketing strategy where businesses partner with non-profit organizations or causes to market a product or service with the aim of benefiting both parties.
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