The Essential Difference Between a "Think Global,act Global" and a "Think

question 3

Multiple Choice

The essential difference between a "think global,act global" and a "think global,act local" approach to strategy-making is that:

• A) a "think global,act global" approach entails extensive strategy coordination across countries and a "think global,act local" approach entails little or no strategy coordination across countries.
• B) the former aims at implementing the same business model worldwide,whereas the latter aims at implementing customized business models to better match local market circumstances.
• C) the "think global,act local" approach gives local managers more latitude to make minor strategy variations where necessary to better satisfy local buyers and to better match local market conditions.
• D) a "think global,act global" approach involves selling a mostly standardized product worldwide,whereas a "think global,act local" approach entails selling products that are highly differentiated from country to country.
• E) a "think global,act global" approach involves selling under a single brand name worldwide,whereas a "think global,act local" approach entails utilizing multiple brands (typically one for each different country or group of neighboring countries).

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Definitions:

Intentions To Act

The motivational factors that influence an individual's decision to engage in a particular behavior, strongly predicting the likelihood of performing the behavior.

Multiple-Act Criterion

A method in psychology used to judge behavior across different situations for a more comprehensive assessment of traits or tendencies.

General Attitudes

The overall or broad evaluations individuals hold towards objects, people, or situations, reflecting their feelings, beliefs, and behavioral tendencies.

Fishbein And Azjen

Refers to psychologists Icek Ajzen and Martin Fishbein, known for their work in the field of social psychology and the Theory of Reasoned Action and Theory of Planned Behavior.