The Principal Offensive Strategy Options Include All of the Following

question 19

Multiple Choice

The principal offensive strategy options include all of the following EXCEPT:

• A) using a cost advantage to attack competitors on the basis of lower price or better product value.
• B) using hit-and-run or guerrilla warfare tactics to grab sales and market share from complacent or distracted rivals.
• C) launching a preemptive strike to secure an advantageous position that rivals are prevented or discouraged from duplicating.
• D) pursuing continuous product innovation to draw sales and market share away from less innovative rivals.
• E) initiating a market threat and counterattack simultaneously to effect a distraction.

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Definitions:

Innovation

The process of translating an idea or invention into a good or service that creates value or for which customers will pay.

Contagion Theory

A theory in social psychology that explains how ideas, attitudes, and behaviors spread through populations as if they were infectious diseases.

Social Psychological Principles

Theoretical frameworks used to understand how individuals’ thoughts, feelings, and behaviors are influenced by the social context.

Behave Differently

To act or conduct oneself in a manner that is not consistent with one's usual behavior or with the expected norms.