First-Mover Disadvantages (Or Late-Mover Advantages) Rarely Ever Arise When

question 105

Multiple Choice

First-mover disadvantages (or late-mover advantages) rarely ever arise when

• A) the costs of pioneering are much higher than being a follower and only negligible learning/experience curve benefits accrue to the pioneer.
• B) rapid market evolution gives fast followers an opening to leapfrog the pioneer with next-generation products of their own.
• C) the pioneer's products are somewhat primitive and do not live up to buyer expectations, allowing clever followers to win disenchanted buyers with better-performing products.
• D) the marketplace is skeptical about the benefits of a new technology or product being pioneered by a first-mover.
• E) the market response is strong and the pioneer gains a monopoly position that enables it to recover its investment.

---

Definitions:

Consumer Marketers

Professionals who specialize in targeting and understanding the behaviors and preferences of consumers to effectively sell products or services.

Buyers

Individuals or organizations that purchase goods or services for personal use, resale, or production.

Consideration Criteria

The set of standards or attributes that consumers use to evaluate and differentiate between choices of products or services.

Energy Efficiency

The goal of reducing the amount of energy required to provide products and services, improving overall performance while using less energy.