Approaches to Enhancing Differentiation Through Changes in the Value Chain

question 76

Multiple Choice

Approaches to enhancing differentiation through changes in the value chain do NOT include:

• A) coordinating with retailers to enhance the buying experience and building a company's image.
• B) coordinating with suppliers to speed up new product development cycles.
• C) coordinating with distributors or shippers to lower shipping costs.
• D) collaborating with suppliers to improve many dimensions affecting product features and quality.
• E) coordinating with employees to create a greater incentive systems to encourage worker productivity

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Definitions:

Sales Presentation

A formal talk or demonstration designed to showcase a product's benefits to potential buyers, aiming to encourage a purchase.

Sales Presentation Mix

The key communication elements used by the salesperson in the presentation.

Proof Statements

Statements that substantiate claims made by the salesperson.

Visuals

Illustrative material that aids a prospect in increasing memory retention of a presentation.