A Broad Differentiation Strategy Works Best in Situations Where

question 25

Multiple Choice

A broad differentiation strategy works best in situations where:

• A) technological change is slow-paced and new or improved products are infrequent.
• B) buyer needs and uses of the product are very similar.
• C) buyers incur low costs in switching their purchases to rival brands.
• D) buyers have a low degree of bargaining power and purchase the product frequently.
• E) technological change is fast-paced and competition revolves around rapidly evolving product features.

---

Definitions:

Movement

The act or process of changing physical location or position, often referring to the capability of organisms or parts of organisms to do so.

Representation

The act of standing for or symbolizing something else, or an accurate depiction of something in a particular medium.

Mental Picture

A visual representation formed in the mind, which can be recalled or imagined without the physical presence of the object.

Object

In general usage, any material thing that can be seen and touched. In psychological contexts, an object can refer to a target of attention or affection.