A Broad Differentiation Strategy Generally Produces the Best Results in Situations

question 111

Multiple Choice

A broad differentiation strategy generally produces the best results in situations where

• A)buyer brand loyalty is low.
• B)few rival firms are following a similar differentiation approach.
• C)new and improved products are introduced only infrequently.
• D)most rivals are pursuing a differentiation strategy and are seeking to differentiate their products on most of the same features and attributes.
• E)perceived value of a product is not of great importance.

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Definitions:

Personality Test

An assessment tool designed to measure and evaluate a person's character or psychological makeup.

Reliability

In measurement, the tendency of an instrument to provide the same comparative information on repeated occasions.

Generalizability

The degree to which a measurement can be found under diverse circumstances, such as time, context, participant population, and so on. In modern psychometrics, this term includes both reliability and validity.

Reliability

In statistics and psychometrics, it refers to the consistency and dependability of a test, measurement, or evaluation over time.