Which of the Following Is NOT One of the Pitfalls

question 23

Multiple Choice

Which of the following is NOT one of the pitfalls of pursuing a differentiation strategy?

• A) Over-emphasizing efforts to strongly differentiate the company's product from those of rivals rather than being content with weak product differentiation
• B) Offering trivial improvements in quality,service,or performance features
• C) Overcharging for the differentiating features
• D) Adding so many frills and extra features that the product exceeds the needs of buyers
• E) Overspending on efforts to differentiate the company's product offering