Examlex
The difference between a resource and a capability is
Customer Value Proposition
A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the unique value it offers.
Marketing Plan
A comprehensive strategy outlining an organization's overall marketing efforts, including objectives, strategies, and activities.
Core Values
Core beliefs and principles that govern actions and behaviors within a business entity.
Trust
The confidence in the integrity, honesty, and reliability of an individual, organization, or process.
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