Which of the Following Conditions Acts to Weaken Buyer Bargaining

question 104

Multiple Choice

Which of the following conditions acts to weaken buyer bargaining power?

• A) When buyers are unlikely to integrate backward into the business of sellers
• B) When buyers purchase the item frequently and are well-informed about sellers' products,prices,and costs
• C) When the costs incurred by buyers in switching to competing brands or to substitute products are relatively low
• D) When the products of rival sellers are weakly differentiated and buyers have considerable discretion over whether and when they purchase the product
• E) When buyers are few in number and/or often purchase in large quantities

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Definitions:

Contiguity

The state of being close together in time or space, often used in psychology to describe how stimuli or events are associated through their proximity.

Figure-Ground Relationships

A visual perception principle that describes how people distinguish between an object (the figure) and its surrounding area (the ground).

Proximity

A principle of perception that describes how objects that are close to each other tend to be grouped together as part of the same object or group.

Texture Gradient

A visual cue indicating depth by the gradual change of an object's texture as it recedes from the viewer.