In Analyzing Driving Forces, the Strategist's Role Is to

question 45

Multiple Choice

In analyzing driving forces, the strategist's role is to

• A) identify the driving forces and evaluate their impact on (1) demand for the industry's product, (2) the intensity of competition, and (3) industry profitability.
• B) predict future marketing innovations and how fast the industry is likely to globalize.
• C) evaluate what stage of the life cycle the industry is in and when it is likely to move to the next stage.
• D) determine who is likely to exit the industry and what changes can be expected in the industry's strategic group map.
• E) forecast fluctuations in product demand and how buyer needs will most likely change.

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