Examlex
Tokless Inc. planned and manufactured 400,000 units of its single product in 2019, its first year of operations. Variable manufacturing costs were $50 per unit of production. Planned and fixed manufacturing costs were $800,000. Marketing and administrative costs (all fixed) were $600,000 in 2019. Tokless Inc. sold 195,000 units of product in 2019 at $65 per unit.
Sales for 2019 are calculated to be:
Buying Center Tendencies
Refers to the patterns or behaviors exhibited by a group of individuals within an organization who are involved in making a purchase decision.
Buy Classes
Categories of purchasing decisions that vary based on their complexity, frequency, and the level of decision-making involvement.
Modified Rebuy
A purchasing situation in which a buyer reevaluates options for repurchasing a product or service due to changing needs or conditions.
Straight Rebuy
A purchasing situation in which a business buys the same goods or services without seeking new information or considering other suppliers.
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