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In order to assure that accounting information is accurate and to avoid potentially costly mistakes in the decision making process, firms should:
Cognitive Psychologists
Professionals who study mental processes such as perception, memory, thought, and problem solving.
Positive Reinforcers
Stimuli that, when introduced after a behavior, increase the likelihood of that behavior being repeated.
Negative Reinforcers
Stimuli that, when removed after a response, increase the probability of that response occurring in the future.
Behavioral Psychologists
Professionals who study and analyze how human behavior is learned and influenced by the environment.
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