A ______ Scheme Involves Websites Attracting Users by Having Them

question 64

Multiple Choice

A ______ scheme involves websites attracting users by having them click on ads that appear to be,but are actually not,from well-known brands with the sites then installing spyware or viruses on computers.

• A) Click-and-install
• B) Bait-and-switch
• C) Bait-and-click
• D) Deceptive-click
• E) Click-to-deceit

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Definitions:

IRR

Stands for Internal Rate of Return, a metric used in financial analysis to estimate the profitability of potential investments.

Scenario Analysis

A process of analyzing possible future events by considering alternative possible outcomes (scenarios).

Decision Tree Analysis

A graphical representation that uses branching methods to illustrate every possible outcome of a decision, helping to choose the best option.

Certainty Equivalent Approach

A financial analysis method that adjusts uncertain cash flows to reflect the risk-free cash flow an investor would accept in place of taking a risk.