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Bob is a trained exterminator who received yearly instruction regarding precautions that should be taken in relation to use of pesticides.After being told that he suffered allergies and other ailments based on exposure to the pesticides,Bob sued the manufacturers of the pesticides at issue based on a failure to warn theory.The defendants' best argument based on Bob's prior training is the ______ defense.
Segmenting Variable
Characteristics of individuals or groups used to divide a market into segments for targeted marketing.
Pre-Qualified
The state of having been evaluated and deemed eligible for something, such as a loan or service, based on preliminary criteria.
Mass Affluent
Individuals with a significant amount of disposable income, though not wealthy by traditional standards, making them a target for certain luxury goods and financial services.
80/20 Rule
A theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.
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