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The central question in most federal preemption cases is:
Interactive Marketing
A type of marketing where brands engage in a two-way communication with consumers, typically through digital platforms, to create a more personalized and engaging experience.
Media Richness
The ability of information transmission channels to effectively convey complex messages.
Real-time Transactions
Financial or other transactions that are completed instantly at the moment they are initiated, without any delay.
Collaborative Filtering
A method used in recommender systems where algorithms predict a user's preferences based on the preferences of other users with similar tastes.
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