Demassification Refers to a Trend of Customer Groups Becoming Segmented

question 140

True/False

Demassification refers to a trend of customer groups becoming segmented into mass markets and resulting mass communication,mass behavior,and mass values.

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Definitions:

Surplus

A situation where the quantity supplied exceeds the quantity demanded at the current price; often refers to excess in budget or resources.

Equilibrium Quantity

The quantity of goods or services supplied equals the quantity demanded at the market equilibrium price.

Economic Welfare

The overall health and well-being of an economy, measured by factors such as wealth, happiness, and the distribution of resources.

Rent Controls

A restriction set by authorities on how much landlords can demand for renting out houses or apartments.