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Describe the Difference Between Proactive and Reactive Change

question 103

Essay

Describe the difference between proactive and reactive change.Contrast how managers act in each type.Which type of change is better?


Definitions:

Target Return-on-investment Pricing

A pricing strategy aiming to set prices based on the expected return on investment (ROI) that is targeted by the company.

Annual Target ROI

The specific return on investment a company aims to achieve within one fiscal year.

Target Return-on-investment Pricing

A pricing method aimed at achieving a specific return on investment by setting prices based on the required rate of return.

Automobile Manufacturer

A company engaged in the design, production, marketing, and selling of motor vehicles.

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