A Behaviorally Anchored Rating Scale (BARS)rates Employee Gradations in Performance

question 73

True/False

A behaviorally anchored rating scale (BARS)rates employee gradations in performance according to scales of specific behaviors.

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Definitions:

Brand Loyalty

A favorable attitude toward and consistent purchase of a single brand over time.

Perceived Risk

The potential for loss that consumers believe they are exposing themselves to when making a purchase decision.

Subliminal Advertising

A marketing technique that attempts to influence the subconscious mind of consumers by embedding messages within other media.

Free Trials

Promotional offers that allow consumers to try a product or service for a limited period of time without payment, often used to attract new customers or introduce a new product.