Quality Paper Products Utilizes a Structure That Includes Functional Divisions,such

question 96

Multiple Choice

Quality Paper Products utilizes a structure that includes functional divisions,such as accounting and production,and a divisional chain of command,such as the home products and office divisions.For example,Mary Beth,a salesperson,reported to both her sales manager and the office products manager when she first started working on the city of Springfield account.Quality Paper Products has developed a _____.

• A)geographic-divisional structure
• B)matrix structure
• C)team-based approach
• D)modular structure
• E)hollow structure

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Definitions:

Marketing Strategy

A comprehensive plan formulated by businesses to achieve specific marketing-related goals and objectives through various actions and campaigns.

Strategic Choices

Decisions made by an organization to determine the direction of its activities, involving the selection of markets, determining competitive positioning, and allocation of resources.

Decentralized Marketing

A marketing strategy where decision-making is distributed among various units or groups within an organization, rather than centralized in a single location.

Creativity

Creativity is the ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.