Examlex
Summarize the three common grand strategies.
Horizontal Merger
The combination of two or more firms competing in the same industry and at the same stage of production, aimed at increasing market share.
Conglomerate Merger
A merger between companies that operate in completely different industries.
Diagonal Merger
A merger between companies in unrelated business activities, potentially for strategic integration or diversification.
Market Shares
The portion of a market controlled by a particular company, indicated as a percentage of total sales in the industry.
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