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Summarize the Three Common Grand Strategies

question 38

Essay

Summarize the three common grand strategies.


Definitions:

Horizontal Merger

The combination of two or more firms competing in the same industry and at the same stage of production, aimed at increasing market share.

Conglomerate Merger

A merger between companies that operate in completely different industries.

Diagonal Merger

A merger between companies in unrelated business activities, potentially for strategic integration or diversification.

Market Shares

The portion of a market controlled by a particular company, indicated as a percentage of total sales in the industry.

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